Online stores · Mucha Marketing

E-commerce SEO Services

E-commerce SEO helps shoppers find the right category and product pages on Shopify or WooCommerce stores. We sort out search intent, filters, stock and Product markup so Google can show accurate listings, then track organic sales where data allows.

What E-commerce SEO Services Cover

If search engines are crawling hundreds of filter URLs, or your product prices are missing from Google, start with the pages customers need most. We prioritize commercially important categories, clear navigation and product data that matches your Merchant Center feed.

Category and product intent

Category pages usually target broader searches like ‘women’s hiking boots’. Product pages serve shoppers who know a model, brand or part number. We match each query group to the page that best serves it.

Filters, variants and stock

We decide which filter combinations deserve indexing and keep low-value ones from wasting crawl time. We also set clear rules for variant URLs and out-of-stock products. Your developers get specific instructions, not vague warnings.

Product data and Merchant Center

We check that Product structured data, on-page prices and your Google Merchant Center feed agree on price, availability and identifiers. Mismatches are a common reason listings lose details or get disapproved.

How the Work Starts

Open each step to see what you get.

  1. Step 01
    Map demand to categories and products

    A page map for key categories and products

  2. Step 02
    Fix discovery and product data issues

    Agreed changes to navigation, indexing or product data

  3. Step 03
    Review visibility and sales signals

    Search clicks, product issues and sales where tracked

What We Measure

Where GA4 e-commerce tracking is set up, we report organic revenue and transactions by landing page. We also review Search Console clicks for category and product pages, Merchant Center product issues and indexing changes. That way you see sales and visibility together.

Portfolio project

Online Ordering Design

Mucha Marketing built Fairfield Flowers a custom WordPress site with online payment and local pickup. That ordering design experience shapes how we plan e-commerce pages around the way your customers buy.

See the full portfolio project

Fairfield Flowers website and brand artwork from Mucha Marketing.
Fairfield Flowers case art showing the custom WordPress site Mucha Marketing built for online ordering.

E-commerce SEO Services Pricing

Your catalogue becomes easier for Google to crawl and understand, with category pages, product pages and Merchant Center data telling the same story.

One-Time SEO Project

CAD $700 one time

One existing site. A focused review, agreed fixes on up to two priority pages, and written next steps.

  • Crawl review of navigation, filter URLs and indexed parameters
  • Product markup and Merchant Center consistency check
  • Agreed fixes on priority category or product pages, such as titles and copy
  • Written next steps for variants, stock handling and developer tasks

Ongoing SEO Plan

CAD $1,200 per month

One existing site and up to 15 priority pages across the engagement. Includes on-page, technical, off-page and answer engine optimization (AEO), with monthly reporting.

  • Category and product title, heading and copy updates on priority pages
  • Technical work such as filter crawl rules, canonical checks and out-of-stock handling
  • Off-page assessment of relevant opportunities, like supplier, stockist and niche publication mentions
  • AEO work: buying guides and category FAQs that answer shopper questions clearly
  • Monthly report on organic revenue, transactions and product indexing where tracking allows

Compare the scope at a glance
Scope One-time project Monthly plan
Best for A defined starting problem Ongoing improvements
Pages Up to 2 on one site Up to 15 across the engagement
Follow-up Written priorities and a summary of agreed fixes Monthly reporting on changes and performance

Prices are in Canadian dollars, plus applicable taxes. We confirm access and the scope before starting. Larger migrations, rebuilds, custom development, and extra sites or locations are quoted separately.

Questions About E-commerce SEO Services

Should I optimise category pages or product pages first?

Start with category pages when shoppers search for a type of product. They help buyers compare choices. Prioritize product pages when buyers search exact model names, part numbers or branded items you stock.

How should I handle filter URLs on my store?

Give useful filter combinations a dedicated, indexable page when there’s a clear search need. For the rest, choose crawl controls after checking current indexing and links. Blocking a URL in robots.txt doesn’t guarantee removal from search.

What should I do with out-of-stock product pages?

If the item will return, keep the page live and mark its availability as out of stock in Product markup. If it's gone for good, redirect to a close replacement or let the URL return a 404.

Should Google index each product variant URL?

Not always. Separate variant URLs make sense when shoppers search for a specific colour or size. Google supports either a single URL or distinct variant URLs, and ProductGroup markup helps show how variants relate.

Why is my product price missing from Google’s merchant listings?

Check whether your visible price, Product markup and Merchant Center feed agree, including the currency. Then use the Rich Results Test and Merchant Center diagnostics to look for errors. Google decides which details to display.

How do you optimize an e-commerce product page for SEO?

Use a clear product name with the brand and model. Add specifications and details that help shoppers compare. Keep the price and stock status visible, describe the product in relevant image alt text, and make sure your Product markup matches what customers see.

Talk to Meagan About Your Site

Share your website and the problem you want to solve. We can help you decide whether a focused project or ongoing work fits.