Shopify stores · Mucha Marketing

Shopify SEO Services

Shopify SEO helps shoppers discover your collections and products in search. We review your theme, apps, product paths and redirects, then use Search Console to check what Google can crawl and index.

What Shopify SEO Services Cover

After a theme switch, a batch of renamed handles or several app installs, check what changed across your collections and product pages. We use indexing evidence to decide where to start. If you sell on more than one platform, see our broader e-commerce SEO service.

Collection and product templates

We review how your theme builds titles, headings, internal links and product paths. That includes whether collection pages link to collection-specific product URLs instead of the canonical /products/ version.

Handles and redirects

When product or collection handles change, we confirm Shopify's URL redirects are in place. We clean up redirect chains and update internal links, so old URLs send visitors and signals to the right page.

Apps, themes and speed

We check for duplicate Product markup from themes and SEO apps, and flag heavy scripts. Theme or app changes that need coding or a rebuild are scoped separately. Speed and checkout outcomes aren't guaranteed.

How the Work Starts

Open each step to see what you get.

  1. Step 01
    Review your collections, theme and apps

    A short list of theme, app, handle or template issues

  2. Step 02
    Fix priority templates and URLs

    Agreed collection or product changes and redirect checks

  3. Step 03
    Verify changes on the live store

    Live URL checks, Search Console and field performance data

What We Measure

We use Search Console for indexing and query data. Where tracking is set up, we use Shopify or GA4 reports for organic sessions and sales. Speed is tracked through Core Web Vitals field data, which changes gradually rather than overnight.

Workflow example

Shopify Link Cleanup

This illustrated workflow shows a collection review, links pointed to one preferred product URL and redirect testing. These checks help keep your Shopify store's product links consistent for shoppers and search engines.

See what we check

Collection links, preferred product URL and redirect checks in Mucha Marketing’s Shopify SEO workflow.
Example workflow of reviewing a Shopify collection, linking to a preferred product URL and testing redirects.

Shopify SEO Services Pricing

Choose a focused review after a theme or URL change, or get ongoing help with collections, product pages and store health.

One-Time SEO Project

CAD $700 one time

One existing site. A focused review, agreed fixes on up to two priority pages, and written next steps.

  • Theme and template review for collections, products and titles
  • Handle and redirect audit, including old URLs from past changes
  • Agreed fixes on priority collection or product pages
  • Written next steps separating admin changes from theme or app development

Ongoing SEO Plan

CAD $1,200 per month

One existing site and up to 15 priority pages across the engagement. Includes on-page, technical, off-page and answer engine optimization (AEO), with monthly reporting.

  • Title, meta description and copy updates on priority collections and products
  • Technical checks such as duplicate markup, redirect chains and canonical product paths
  • Off-page assessment of relevant opportunities, like brand partners, stockists and product reviews
  • AEO work: clear collection answers and accurate product details buyers can check
  • Monthly report on Search Console indexing, organic sessions and sales where tracked

Compare the scope at a glance
Scope One-time project Monthly plan
Best for A defined starting problem Ongoing improvements
Pages Up to 2 on one site Up to 15 across the engagement
Follow-up Written priorities and a summary of agreed fixes Monthly reporting on changes and performance

Prices are in Canadian dollars, plus applicable taxes. We confirm access and the scope before starting. Larger migrations, rebuilds, custom development, and extra sites or locations are quoted separately.

Questions About Shopify SEO Services

Do collection-specific product URLs cause SEO problems?

Shopify themes commonly canonicalize collection-specific product URLs to the main /products/ URL. We verify what your theme actually outputs and check whether the menus and collection templates consistently link to the preferred product URL.

What happens when I change a product URL in Shopify?

The old URL stops working unless a redirect exists. Shopify offers a 'Create a URL redirect' option when you edit a handle, so keep it selected. Then update any menus and internal links that still point to the old address.

Why are my Shopify products missing from Google?

Often it's a setting or a delay. Confirm the product is on the Online Store sales channel and the store isn't password protected. Then use Search Console's URL Inspection tool to see whether Google has crawled or indexed it.

Can a theme and an SEO app add duplicate product markup?

Yes. Many themes already output Product structured data, and some SEO apps add another copy. Conflicting prices or availability can confuse Google, so we test pages in the Rich Results Test and keep one reliable source.

How soon does Shopify’s performance report show a speed change?

Shopify’s performance reports rely on real visitor data, so improvements appear gradually and may take longer to assess on low-traffic pages. We test changes right away in a lab, then watch field data as it accumulates.

How do I choose a Shopify SEO agency?

Look for real experience with Shopify collections. Ask which product URL format they prefer and why. Ask how they handle schema added by apps. Get a clear list of what they check and change. Confirm whether theme development is quoted separately.

Talk to Meagan About Your Site

Share your website and the problem you want to solve. We can help you decide whether a focused project or ongoing work fits.