Mucha Marketing / AI search visibility

ChatGPT SEO Services for Canadian Businesses

Mucha Marketing tracks how ChatGPT Search answers the prompts your buyers use, then improves the agreed pages that could be cited. Each month you get a clear record of citations, mentions and source gaps, plus the page work completed.

Starting at $1,200 CAD per month

Get a ChatGPT SEO quote See the monthly package

Agreed prompt set
Crawler access checked
Citations logged monthly

Illustrative ChatGPT Search workflow from a buyer prompt to a linked source and an observation log. — Illustration of a buyer prompt, a linked source and the evidence recorded during a check.

How it helps

What does ChatGPT SEO improve?

Our ChatGPT SEO service focuses on ChatGPT Search. This is the feature that can find current web pages and show inline citations and a Sources list in its answers. It is separate from what a model learned during training and from other OpenAI products. We agree a set of real buyer prompts with you. We check whether your site can be reached and cited, and we compare the pages that are cited instead of yours. Then we improve your agreed pages so they are clear, consistent and worth citing.

Reachable by the right crawlers: OpenAI uses OAI-SearchBot for ChatGPT Search and GPTBot for training. ChatGPT-User represents certain visits triggered by a user. We check your robots.txt and hosting rules so each one is treated the way you intend.
Consistent business facts: Your business name, services, locations, hours and contact details should match across your own pages. When third-party listings disagree, we document each discrepancy and investigate it. Conflicting facts make a business harder to describe accurately.
Pages worth citing: We study which pages are cited for your prompts and what they cover that yours do not. Then we close those gaps on your agreed pages with direct answers and specific details.

The prompt lab

See how we log an observation

The example below is illustrative only. It uses a fictional bookkeeping firm in Halifax and fictional prompts. It is not an actual client or a real ChatGPT response. It shows how a proof log turns samples into page work.

Illustrative examples. Select a row to explore it.

Category prompt

Example prompt or situationPrompt: Which bookkeepers in Halifax work with small trades businesses?

What we recordLogged across repeated samples: the firm is mentioned in some answers but never linked. Two directory pages appear in Sources.

The sampled answers name the firm. We record the mention separately because those answers show no link to the firm's website.

Comparison prompt

Example prompt or situationPrompt: Should a contractor hire a bookkeeper or rely on accounting software alone?

What we recordThe cited pages explain cost factors and when to hand off the work. Proposed edit: add a direct comparison section to the agreed services page.

Source gaps show what cited competitors cover, and that guides the next page edit.

Business facts check

Example prompt or situationThe website lists Saturday hours, but a third-party directory shows the firm as closed on weekends.

What we recordHours are now consistent across the owned pages. The directory discrepancy is recorded and investigated, and the listing owner is identified for correction.

Fixing your own pages first creates one consistent reference. Third-party fixes depend on who controls each listing.

Service scope

What we check and improve

Here is what we review and improve for your agreed prompts and pages.

Prompt set and exact wording

We build a prompt set with you based on how your buyers ask questions. It includes category prompts, comparisons and location prompts, such as best bookkeeper for trades in Halifax. We record the exact wording so each sample can be repeated. The number of prompts depends on your proposal.

What you receive. Documented prompt set

Website access and crawler rules

We check whether robots.txt, firewall or CDN rules block OAI-SearchBot, which OpenAI uses for search. GPTBot relates to training. ChatGPT-User can visit a page when someone requests it. Each serves a separate purpose. We document access issues and identify which changes your team or host may need to make.

What you receive. Crawler access check with flagged rules

Cited competitors and source gaps

For each sampled answer, we log which pages are cited and what type of source each one is. Source types include competitor sites, directories, review platforms and media. Then we note where your site lacks the facts, comparisons or local detail that those sources provide.

What you receive. Source gap log by prompt

Business fact consistency

We check that business facts are consistent across your owned pages. This includes your name, service areas, services offered, hours and contact details. Where third-party profiles or directories show different details, we record each discrepancy. We also investigate the likely source so whoever controls that listing can correct it.

What you receive. Fact consistency checklist and discrepancy list

Relevant page improvements

We implement agreed edits on the pages most likely to answer your prompts. These are often service, location, pricing factor and FAQ pages. Our edits favour direct answers, clear headings, specific details and accurate facts. We do not create thin pages for every prompt.

What you receive. Edits implemented on agreed pages

Sampling and reporting

Answers change between sessions, so we sample each prompt several times. We record linked citations, plain mentions and recommendations separately. Where referral data is tagged or available in your analytics, we also report attributable ChatGPT visits. We note the limits of each sample and never treat one answer as fixed.

What you receive. Monthly proof log and report

Related reading: OpenAI’s crawler documentation.See AI search optimization services for the broader scope.

Workflow

From baseline to repeat checks

01

Agree the prompts

We confirm the prompt set and the pages in scope with you.
02

Baseline and access check

We sample answers, log citations and sources, and check crawler access.
03

Improve agreed pages

We implement approved edits that close the source gaps we found.
04

Sample and report

Each month we resample, report completed work and plan the next priorities.

Monthly package

ChatGPT SEO Monthly Package

For businesses that want to track and improve visibility for the questions their buyers ask in ChatGPT Search.

Starting at

$1,200 CAD / month

Get a ChatGPT SEO quote

First month

Baseline proof log from repeated samples of your agreed prompts
Crawler access check and business fact review with priority fixes
Implementation of the first approved page edits

Ongoing each month

Report listing completed page edits and fact corrections
Review of resampled answers and available referral data against the baseline
Plan for the next prompts, pages and source gaps

Prompt and page counts depend on your proposal. If you need work beyond ChatGPT Search and your agreed prompt set, our AI Search Optimization package is broader in scope.

Measurement

How we report ChatGPT visibility

Observations come from the agreed prompt sample. Referral visits depend on available analytics.
Signal	What it tells you
Linked citations	Your page is explicitly cited in a sampled answer. We record the exact URL and distinguish citations from other links shown in Sources.
Mentions	The sampled answer names your business. We log the mention separately when there is no link to your website.
Recommendations	The answer suggests your business for the prompt. This is a useful signal, but it shifts with wording, location and session.
Attributable referrals	Visits from ChatGPT that appear in your analytics, where tagged or available. Reporting varies, so some visits may not be attributed.

Questions before you buy

Frequently asked questions

Is ChatGPT SEO the same as getting into ChatGPT's training data?

No. This package focuses on ChatGPT Search, which can find current web pages and cite them. Training is a separate process. GPTBot relates to training, while OAI-SearchBot supports search. That means you can make different access choices for each one.

How do you report citations?

We sample each prompt more than once. We log linked citations, mentions without links, recommendations and the competing sources shown. Where your analytics show ChatGPT referrals, we include those too. The report explains the limits of sampling, because answers vary by session, wording and location.

Can you guarantee ChatGPT will recommend us?

No. We do not control ChatGPT's answers, and responses change between sessions. We can make your agreed pages accessible, accurate and useful. We will also show you the evidence we gather each month. We do not promise first place, fixed answers or specific citation counts.

Which prompts do you track?

We agree a prompt set with you based on how your buyers ask questions. It includes category, comparison and location prompts. We save the exact wording so samples stay comparable over time. The number of prompts depends on your proposal and may change if your priorities shift.

Can you fix incorrect details on other websites?

We correct details on your own pages. On third-party sites, we document the discrepancies we find and investigate where they come from. Changes on directories or review platforms usually depend on who controls the listing. We identify the path to a correction, but we cannot promise the correction itself.

When is AI Search Optimization a better fit?

Our AI Search Optimization package is broader. Consider it if you want work that goes beyond ChatGPT Search and a defined prompt set. If your priority is how ChatGPT Search handles specific buyer prompts, this package keeps the focus narrow and measurable.

Talk with Mucha Marketing

Get a ChatGPT SEO Proposal

Share the questions your buyers ask and we will suggest a starting prompt set.